I currently am marketing my products through Etsy, but I have been thinking about starting my own website because it will give me more web design control and will lessen overhead. Should I move my store to my own website? I can do it gradually and let existing customers know of the change. I can keep Etsy and start my website. Will this become a marketing nightmare and become too confusing to customers? What is your advice? Should I use a website template for my shop or have a professional design my store? I have intermediate HTML skills, but I want to make sure that my website is safe for my customers.