I saw this on a blog earlier and think believe that though it isn't for everyone, it can be a great way to raise capital for your new business if only you know how it is done right. Actually that's why I'm posting this. To learn how it's done. And I'm sure there are others who might find the answers provided helpful. Do any of you have some experience pre-selling products? How can someone who is just starting out gain the trust of prospective customers, get them to fork out money even though they aren't sure they'll be getting the product they are buying?