So as many of you know, traditional retail is dying. Clothing brands and big box stores are going out of business left and right. Furthermore, the traditional marketing methods that went along with those are also dying; you used to be able to simply post a big ad in a newspaper and expect it to translate in to sales, but that just doesn't work anymore. Which leads me to an idea... As a professional in the fashion and event management industries, I've seen first hand that it isn't just enough for brands to open up a physical store and expect all to go smoothly. The new generations are more apt to buy experiences over material things, and are waaaay more keen to share things with others. So, my vision is that in the future, brands will use their physical 'stores' not necessarily as stores, but instead as a physical experiential marketing space to communicate their brand story; eg. art gallery type spaces, using the physical location as a place for branded events or parties, involving art, food, and music. So in essence, the focus is on giving people a branded experience that will then translate in to sales. I'm absolutely convinced that this is the future. And it would be HIGHLY lucrative and worthwhile to make a business out of this, but I'm not sure in what form; eg. consulting services, an agency type thing etc... But anyhow, if anyone is interested in discussing this further or putting forth some cool ideas that don't suck, I'm all yours!!!