What is an Incentivized Campaign? According to Tune (Also known as, HasOffers): Incentivized ads reward a user in exchange for completing an action – whether the action is an app download, a full video view, or referring a friend to register for a car service and take their first ride. In the case of mobile app advertisements, the reward is typically virtual currency, an upgrade within a game, or a discount on a product or service. Why the Struggle? About 13 - 15 years ago, the incent industry was doing extremely well and at it's peak. I remember there being some great offers that allowed incent that are no longer around today. As for those offers that are free and do not require a credit card (90% fall in this) were such offers as NetSpend & other Prepaid Debit Cards, coupon offers such as Coupons.com, CoolSavings, LivingSocial & SavingStar, Inc. and much more out there. Majority of these are no longer in the incent industry anymore but those that are and free, such as surveys/daily surveys/email submits/joining websites/etc. pay a lot less than they used to. Other than free incent offers, there were some purchase ones that did well such as GoDaddy & HostGator.com for business people & other purchase offers as a consumer like 1-800-Flowers. Last but not least, were those high paying free/low cost & money back guaranteed trials that hold no risk to the consumer like Netflix, Redbox, & Blockbuster Movies. The reason that these free offers are no longer incent or pay a lot less is due to the low quality of the leads & for the trials it is due to people using prepaid gift cards and for doing the trial and immediately requesting to cancel/get refund. In summary, it is due to fraud leads which produced a loss for these companies. How is incent business struggling? Those who are in the incent business no matter if it is an incent site such as Get Paid To (GPT) Site or a mobile app like those that are games and offers can be completed instead of buying coins/points, the industry is struggling. I have heard predictions of incent totally crashing and to no longer exist to it continuing to get worse but will always be around in some sort or fashion. I refuse to predict the future, but the industry is not doing as well as it used it. This is a FACT. So, how is it struggling? Well, for those who own the GPT/mobile app business for incent are starting to see, if not have been seeing an decrease in revenue over the years, loss of members, and credibility of incent is dead to the rest of the world. However, the struggles go further than that. Those campaigns that would not last in non-incent have had a decline in revenue such as surveys/daily surveys and as the industry gets worse, they have been slowly disappearing (does not help our economy at all with increase in unemployment). In summary, as the incent industry struggles, so do those working for the industry, owning a business in it, or in the industry in some fashion. What can we do about it? A lot of people would say we can do nothing about it. However, we cannot control it, we can do something to try and save it. We can educate members and traffic completing incent offers about how fraud is hurting the industry in hopes they will stop (most will not care, I know), we can continue to monitor and crack down harder than ever to stop people from being able to fraud the industry by staying in connection with others and banning those known fraudsters, and more. Last by not least, for incent business owners who are in it to make a quick buck and fraud the system as well should be shut down by their web host. They hurt the industry a lot harder than members do. What they do is open up their business under an alias, have members join, complete offer, keep the money (not paying members), and then shut down and run with the money. Other business owners who hurt us, are those who do their own offers, fraud offers themselves, or even those who encourage it. Lets not forget that forums that help members and business owners commit fraud or do them should be shut down too. However, that will not happen due to "freedom of speech and expression". Thanks for reading. If your in the industry, new to it, or thinking about getting into it, this topic may help. If you have anything to add, please do so by leaving a comment.