Most people launch into business with a vision to expand them in size and scope. But this is easier said than done due to limiting factors like competition, slow microeconomic environment and unsustainable operational costs. Research shows that only a small percentage of businesses survive beyond 5 years. One effective method to cushion your business from folding up is to introduce services and products related to the niche you are in. For example if you sell paint, you can start a painter recruitment service.