I can see how social media and stuff can be used to promote larger scale apps, but what about basic apps, such as a game? I have a few games that I have developed on iOS and aside from a few thousand followers on Twitter and posting the link to it every so often, I'm not really sure how to market it. It wouldn't make sense to make a FB page about the game since it is just a small project. Maybe a larger, tech-based Facebook page or something and then slip the app in there sometimes? Anybody have experience getting people to play/download apps?