...It’s About How Much You Can Help Your Customers Kick Ass. This website marketing review focuses on two of the biggest challenges we all face with our website marketing: 1. educating your clients about your product or service 2. being consistent with your search engine rankings Which of the points raised in this makeover kicks ass most for you? Paul Montreal – It’s Not About How Much You Kick Ass. It’s About How Much You Can Help Your Customers Kick Ass. A Website Marketing Makeover.