Hi ! I' m a kiwi who lives in Australia. I started an online store 4 months ago, hardly have any sales or online visitor/ prospect buyer. This is my first venture into business and I am not sure how to solve this challenge, it would be great if anyone of you willing to share your thought & infinite wisdom with me, thanks! Some of the things I have done after the store went live 4 months are: 1) register with local free business directories 2) listed some of the products for sale on eBay & GumTree besides selling it at our online store. 3) setup social media networks,i.e. Facebook, Pinterest, Google+ 4) no paid advertisement yet. As a brand new store, a big chunk of our products are operate on dropship basis as we have limited capital. Our plan is eventually to have own brand products after we have identified market demand by selling other brands' products. The profit margin is relatively low on dropship business model...we wonder 1) how we can improve the online traffic & sales. 2) should we focus on selling one category of product only(e.g. Sports,rehab braces & supports) instead of a bit of everything. 3) how we can differentiate our online store from our competitors who have been in the market for >5 years. 4) should we undercut our competitors in term of pricing on every item?. 5) how to gain more local online traffic/ visitors, currently we ship our products within Australia only. 6) any other ways to generate cashflow to balance the book, eg selling affiliate program @ the store Cheers.