Perplexing question, isn't it? I am subscribed to a channel on YouTube called "Evan Carmichel." Maybe you've heard of him, a Canadian entrepreneur, but anyway, what he and guests urge on his videos are only create what you are passionate about, if you do it for any other reason, the biggest example being used being money, during hard times it will not be enough incentive to battle those hard times that face your business, the keep-you-up-at-night demons and the "I need more coffee" situations. I agree, like a computer needs a operator, business is driven by passion and burning desire, however it begs the question, "How far does passion truly go?" At least at the beginning, before you build a cushion for yourself. Money is going to be a driving incentive, unless your business is some type of a non-profit organization. As Robert Kiyosaki said, "Entrepreneurs are people who solve problems." I'm curious to see what your two cents are, whether passion solely can keep a person going to build up an empire or not? Or if, at the beginning, it's more like a hybrid between passion AND money. And that money is a factor in what industry you go into, whether its hot or not, booming or settling, etc. Share your thoughts.