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Difficult marketing

Discussion in 'Sales, Marketing and PR' started by remnant, Mar 17, 2016.

  1. remnant

    remnant Entrepreneur

    I have been recruited to market a new college. It is attractively branded and quite spacious and in a downtown address. Other than that, the relatively low cost of the courses and accommodation are the only other things going for it. My work involves direct marketing. The owner wants to create employment and is not for mass media advertisements. How should I go about it? Are there novel approaches to direct marketing?

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