Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns. Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant's "downline", and can provide multiple levels of compensation. All online businesses and those who run them should be and are most likely either using an CRM tool or doing everything manually that an CRM system could do. Manually doing everything is tedious and a big wast of time. If you deal with any type of sales, leads, or communication with prospects then you might already by using an CRM system unless done manually. I am referring to an autoresponder. If using one, you can set it up with emails to be sent once they have been subscribed for an amount of days and you can have unlimited amount of emails to be sent out on those days for the right price. Those is sales or MLM, you can add your sales copy/ads to it for prospects to help close deals without manually keeping an list and remembering to email them. FACT: It takes an average of 7 to 13 emails sent before prospects become an client. I learned about this when I was in the MLM industry. With this being said, what type of CRM tools do you use? Can be an autoresponder or some other CRM tool such as calendars, quickbooks, notes, etc.