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An Irish teen retailer is becoming a major threat to Abercrombie & Fitch, American Eagle

Discussion in 'General Business and Entrepreneurship' started by EF-Roger, Aug 20, 2015.

  1. EF-Roger

    EF-Roger Entrepreneur


    Primark is plotting to become the hottest destination in teen retail.

    The discount Irish retailer has ambitious expansion plans in America. According to a recent note by Morgan Stanley, Primark poses a real threat to the big names in teen retail.

    The "rapid entrance of low cost fashion players (including Primark)" is likely to hurt sales at American Eagle, according to the analysts. The brand is starting by opening 10 stores on the East Coast.

    Read more: Primark plans to move into teen market. - Business Insider

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