Once you have determined your businesses target audience, learned more about their needs, wants and general interests, the thought might have crossed your mind to start creating some website blog content. There are many newbie bloggers out there who believe content doesn’t matter, as long as you're creating long blog posts filled with target rich keywords. Well, matter-of-factly...They are wrong. I'm sure you've heard the old Internet marketing saying “Content is king." This is even more important in today's blog world, when search engine algorithms are more sophisticated than ever. It is content that makes your blog stand out from the crowd. So, how exactly can you create great blog content? Let me share 5 secrets I've learned along the way. 1. The title is sometimes more important than the content Just think about it. Why did you click on this blog post? The title most likely grabbed your attention. Of course, we all hope you will find the content enlightening too. But, If the title is something like “Writing blog content”, most readership will probably ignore it. In addition, social media plays a significant role in any website’s rankings (and social signals are very important). You would be surprised to find that many people simply share content on social media platforms because they find the title attractive. (Yes, without ever reading it.) Using titles that contain numbers and ajectives (yep, we are back in grade school) will help you succeed in creating titles that strike the interest of your readership. 2. Keeping the readers attention If you remember one thing from this post, remember this...You have about one-minute (60 seconds) to hold your readers attention. And there is a good chance your readership will only browse the bullet points. So, keeping that in mind... 3. Write/share content that matters In order to be viewed as great content then your post must be interesting and important. (It seems simple, right). Your readers must read varied and interesting blog posts. Keep in mind your audience wants solutions to their problems, advice on how to achieve success, and information no one else is sharing. Many people use tools like Google Trends, Twitter (trending topics) in order to come up with ideas. Altogether this is fine, but you want to standout from the crowd. And keep in mind that the content should always be related to your niche. 4. Don’t stick to the word count You probably read many an article that claimed the size of a blog post is the most important element. No one can be sure how important the word count is, but l think we can all agree that the depth of an article matters the most. If you are covering a topic that is not very complex you will probably need 200 - 300 words. If you need space for 500 words, that’s fine too. If you think you are covering too many topics in one article, separate them into multiple articles. 5. Keep the same style Of course, this doesn’t mean you should always use the same phrases, but try to develop a writing style and stick to it. You subscribers started following you most likely because they enjoy the information your provide, BUT they also enjoy your writing style. Create a style that is distinctive. If your blog content is updated regularly your subscribers will be eager to read your posts because they know what they are getting.